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Are your labels as tasty as your products?

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With around 10,000 new food and drink products introduced into the UK marketplace each year, it’s important your new product gets noticed, or that your existing product doesn’t become outdated, unappealing or lost under the wave of newbies.

And what’s the first thing you see when looking at food in a supermarket? The labels.

Clear, well designed food labels are key to the success of any product in an increasingly competitive arena.

All that time and effort put into creating a product that tastes delicious could be for nothing if it’s not communicated on your product’s labels. If your customer doesn’t know what’s gone into the product, or what makes it different to the rest, you can’t really blame them for picking up a competitor’s product can you?

Here are 5 things to remember when creating food and packaging labels for your next delicious conception.

1.) What do you want your label to say?

When people view your products in a shop or supermarket, you aren’t going to be there to reassure them and explain exactly why your product is better than the rest, so you need your labels to do the talking for you.

What is it? Who is it for? How is it used? How is it made? Is it healthy? What does it taste like?

Quite a lot to fit on a label isn’t it? A lot of the time the reason a product remains unsold or not stocked by supermarkets is because its core values or USP is easily missed – or even worse, missing from the label completely.

2.) What should it look like?

Your target demographic needs to understand your product and identify that it’s for them. Attracting the right audience increases the chance of your product being picked up and bought, but how?

Colours, graphics and typeface all inform your brand and the product’s appeal as a result so this should be carefully considered, to make sure your product represents your brand and vice versa.

The appearance of a product and the packaging design is key to attracting your target audience, whether it’s a healthy snack alternative aimed at fitness fanatics or a pre-made cocktail mix aimed at young working professionals - getting it right isn’t a quick process but it’s definitely worth it.

3.) What should it say?

Good copy is important, that’s a fact - especially as the space on a product is usually extremely limited.

Explaining a product you’ve been working on for an extremely long time in a small number of words is difficult, impossible for most. If you have the budget, speaking to a copywriter about the wording for your labels is often a good idea. Never underestimate the value of another perspective.

4.) What materials should we use?

Know your options! When it comes to printing your labels there are many materials to choose from and it depends how you want your product to be perceived – as well as other factors such as cost etc.

Not all labels have to be glossy. If it’s organic, you might want to explore recycled materials, cardboard or biodegradable packaging. If it’s a luxury product you could look at embossing and foil blocking to add an extra dimension.

5.) Get it right first time and speak to the experts

Speaking to Humber Print could save you money in the long term by helping you get it right first time. We understand branding and work alongside you to help make sure your labels reflect your brand.

We talk to you about your product, what you’re aiming to achieve, who you want to target and create a label for you accordingly. It’s that simple.

At Humber Print & Packaging we have over 20 years of experience working with clients both large and small. We’re passionate about working with food and drink producers and have produced labels proven to help sell.

Contact us today for a quote, call 01756 748404 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it , we'd love to hear about your product.